Even media attention on women who help and fight for certain causes is distorted. For example, Fairness and Accuracy In Reporting (FAIR) analyzed U.S. media reporting during the British Princess Diana’s funeral, and noted that the U.S. media typically concentrate only on a few people like the late Diana and Mother Teresa who had some sort of celebrity type status, and rarely reported on the thousands of others doing similar work.

In other cases, the roles of women presented in the media, from talk shows, to entertainment shows as well as news reporting can often end up reinforcing the status quo and the cultural stereotypes, which influence other women to follow suit. This happens in all nations, from the wealthiest to the poorest (and happens with men as well as children). It can have positive aspects, such as providing guidance and sharing issues etc. but it can also have a negative effect of continuing inherent prejudices etc.