Bio Ionic professional hair care system was launched in India by renowned hair stylist Fernando Romero. He combined beauty with science and commerce to establish Bio Ionic.
Romero explained the need for Bio Ionic products, which improves the hair structure by naturally moisturizing and conditioning. Hair becomes smoother, softer, stronger and shinier with fewer frizzes and static –free.
According to him, “The Indian hair texture is very much like the Mexicans, frizzy due to humidity levels and prone to damage due to loss of water content that makes hair rigid. The Bio Ionic system is a system utilizes natural ion complex (NIC) to strengthen and repair the texture.”
Ayaz Kabani, CEO Beauty Essential Marketing Pvt. Ltd. explained, “Bio Ionic works not only for professionals and celebrities, but also for all who face the most diverse form of climatic conditions.’’
Distributed and marketed in India by Beauty Essential Marketing Pvt. Ltd., Bio Ionic brings a vast range of products to India that include Bio Ionic’s ReTeX System, Super Hydrator Treatment and iTools, a range of conditioning appliances. Bio Ionic products will be available in select salons.