I understand readers who expect a weekly post. I apologize. The flu has interrupted your blogger. Winning without interruption is what the University of Connecticut Women’s Basketball team has been doing for 2+ seasons.

As we noted here a few weeks back, the Women Huskies, with much skill, plenty of dedication and some luck could eclipse 88 wins, the mark that the UCLA men’s basketball team set from 1971-74. We were hoping for at least 89 wins for several reasons. First, the story might get the team and women’s sports the national attention they richly deserve. Second, in this year’s CableFAX: The Magazine, after ranking the top 50 women in cable, we honored 89 of the industry’s leading ladies.

Tonight (December 21), with win #88 salted away during the weekend, the top-ranked lady Huskies will pursue the record breaker. It should be easy, but you never know. To get to 88, they dispatched #10 Ohio State Sunday with relative ease. They’ll pursue history against #20 Florida State on ESPN2HD and espn3.com at 7 ET.

OK, women’s college basketball has come a long way in terms of media exposure. Cable has had much to with that, with special kudos to ESPN and its various networks. Still, with arguably the most important game in women’s college basketball history, will the outcome receive the kind of notice it would have gotten had a men’s team been pursuing the record?

The team’s outspoken coach, Geno Auriemma, has his own view.”All the guys that loved women’s basketball are all excited, and all the miserable bastards that follow men’s basketball and don’t want us to break the record are all here because they’re pissed,” he said of abnormally large crowd in the press room after Sunday’s win, #88, according to wire reports and espn.com.

“Because we’re breaking a men’s record, we’ve got a lot of people paying attention,” Auriemma continued. “If we were breaking a women’s record, everybody would go, ‘Aren’t those girls nice, let’s give them two paragraphs in USA Today, you know, give them one line on the bottom of ESPN and then let’s send them back where they belong, in the kitchen.’”

Auriemma’s gotten it pretty much right. Despite the large media contingent, #88 received barely more than a considerate ripple in the sports press Monday, nearly lost in the hoopla around the NFL’s week 15. Thanks to WICT and other groups, women in cable often get better treatment than women in sports do. In both cases, they deserve more.